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Meet our leadership team

At Planet Mogul, our leadership team is dedicated to empowering the next generation of entrepreneurs and leaders. Each member brings a wealth of experience and a passion for fostering economic inclusion and innovation. Together, they drive our mission to equip young minds with the skills and resources necessary for success in an ever-evolving world. With a commitment to diversity and a focus on future-ready leadership, our team is at the forefront of creating impactful programs that inspire and prepare students for their futures. Join us as we work to build a brighter tomorrow, one Mogul at a time!

FARAD ALI

ALI | HEIJMEN, Co-Founder
Asociar, Chairman
Planet Mogul, Co-Founder

FARAD ALI

Visionary | Business & Economic Development Executive | Community Leader

Farad Ali is a distinguished C-Suite and board leader with a wealth of experience in economic development, business operations, finance and civic engagement. He currently serves as the Executive Chairman of the Board at Asociar, LLC, and holds pivotal board positions with organizations such as the Research Triangle Park, Center for Community Self-Help and Latino Community Credit Union.

A strong advocate for equity and economic empowerment, Farad emphasizes the importance of people within organizations. His career is marked by a commitment to creating diverse and inclusive environments and ensuring broad access to economic opportunities.

Economic Development and Leadership: As CEO of the National Institute for Economic Development, Farad facilitated over $1 billion in economic opportunities by driving policy changes, enhancing supply chain diversity and building strategic partnerships.

Business Growth: Under his leadership, Asociar’s revenue grew from $123 million to $300 million, making it the largest Black-owned business in Northern Texas.

Board Service and Governance: Farad has contributed to the governance of more than 15 organizations, focusing on economic growth, financial integrity and equitable business practices. His previous board roles included positions with Duke University Health System and the Greater Durham Chamber of Commerce.

Community and Civic Engagement: Farad has been actively involved in civic activities, including serving as a Durham City Council Member, co-chairing the Durham County $170 million Education Bonds, and participating in the National League of Cities’ Economic Development Steering Committee.

Planet Mogul: Farad co-founded Planet Mogul, an initiative designed to nurture socially conscious entrepreneurs and leaders. Planet Mogul focuses on creating a pipeline of future-ready students, equipping young people with entrepreneurial and leadership skills.

Awards and Recognition: His contributions have been recognized with several awards, including the Forbes Next 1000 and the U.S. Department of Commerce Minority Business Development Agency for Outstanding Performance.

ROHENA MILLER

Accomplished Entrepreneur | Pioneer | Internationally Recognized Innovator

Rohena Miller is a trailblazer in the field of economic inclusion, with over 30 years of experience shaping the business landscape. She is the President of Niche Marketing, an award-winning marketing and public relations firm based in Durham, North Carolina, founded in 1990, having worked with many Fortune 100 companies. Under her leadership, Niche Marketing has become a recognized leader in the industry, known for its innovative approaches and commitment to diversity.

Advocacy for Diverse Business Communities: Rohena has been a tireless advocate for diverse business communities. She made history as the first woman to be elected Chair of the Minority Business Enterprise Input Committee (MBEIC) of the National Minority Supplier Development Council (NMSDC). In this role, she led initiatives that supported over 16,500 diverse business owners. She also served as the Chair of the NMSDC National Corporation of the Year Award for 16 years, overseeing the most prestigious recognition for corporate supplier diversity programs.

Innovative Educational Initiatives: In addition to her work with Niche Marketing and the NMSDC, Rohena created the Planet Mogul platform, a legacy program of Niche Marketing. Planet Mogul focuses on creating a pipeline of future-ready students, equipping young people with entrepreneurial and leadership skills.

Global Influence and Recognitions:

Rohena’s influence extends beyond her company and the United States.

  • Founded the Grand Gala, which quickly became one of the most sought-after celebrity event during the Kentucky Derby Weekend in Louisville, Kentucky.
  • United Nations EQUALS Committee Member. This committee allows Rohena to contribute to global efforts that close the gender digital divide, while promoting gender equality in technology access, skills and leadership.


Some of the prestigious awards and recognition:

  • 100 Black Men Top Women of Color
  • International Women’s Entrepreneurial Challenge Award
  • Recognized as one of the Top 50 Most Influential Figures in Supplier Diversity

Education and Associations:
Bachelor of Arts
University of Louisville

Alpha Kappa Alpha Sorority, Inc.

Rohena continues to advocate for economic inclusion and gender equality through both her professional and philanthropic endeavors.

ROHENA MILLER

Niche Marketing, COO
Planet Mogul, Co-Founder

ELLINGTON ALI

Planet Mogul, CEO
High School Student, Ballerina

ELLINGTON ALI

Future Ready Leader | Innovative Problem Solver | Compassionate Advocate

The Planet Mogul Experience features:

  • Lessons and activities in 17 industries
  • Information and resources in entrepreneurship + career planning
  • Fillable questions, per industry
  • An industry activity to develop the next great idea
  • Active links that provide additional information and resources